Welcome to Equestics

Welcome to Equestics

Equestics

/ əˈkwesticks /
noun
The study of the questions and answers for your online business success.

 

This site is a blog by Stockbridge Truslow. I hope to build a set of resources to help small to medium business owners understand the fundamentals of developing and growing a successful online business presence.

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Latest From the Equestics Blog

How Will Google’s New UGC and SPONSORED Link Attributes Work?
Yesterday, Google announced two new link attributes to go along with the traditional "nofollow." The new supported link attributes are "ugc" for User Generated Content and "sponsored" for links that have been paid for. Of course the Tweets are flying in SEO circles about this. Some are excited,...
Read More "How Will Google’s New UGC and SPONSORED Link Attributes Work?"
What Do the Sept. Search Quality Rater Guideline Updates Mean for 2020? #QUACK
As we've discussed in the past, the Google Search Quality Rater Guidelines (QRG) like E-A-T are not really a ranking signal. The QRG itself is simply a handbook for people who work for Google to determine if the search algorithm is doing its job. Humans and machines approach...
Read More "What Do the Sept. Search Quality Rater Guideline Updates Mean for 2020? #QUACK"
Are All These Updates Google Core Updates or Just Everflux 2.0?
Since March of 2019, Google seems to be having a lot of updates. After the June 2019 update, which we've talked about here extensively, they seem to be hitting every few weeks. The latest one (nicknamed Maverick by Webmaster World's Brett Tabke) has people perplexed as to just...
Read More "Are All These Updates Google Core Updates or Just Everflux 2.0?"
Making Sense of the Digital Marketing Landscape for Small Businesses
The landscape for digital marketing is vast and wide. There are large agencies geared toward Fortune 500 type companies. There are agencies like the one I work for that work for small to medium sized businesses with $50M or less in revenue. There are companies pushing for social...
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What are some examples of SEO for content writers?
Writing for the web has become increasingly challenging as we have to deal with entities, word clusters, and other semantic considerations. Read Stockbridge Truslow's answer to What are some examples of SEO for content writers? on Quora
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What is E-A-T & Is It Even A Google Ranking Signal?
E-A-T (short for Expertise, Authoritativeness, and Trust) is a term used by Google in their Quality Rater's Guidelines (PDF). Since the term first emerged, there has been great speculation as to exactly what it means, how it is measured, and how important a ranking signal it is, or...
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Keywords vs Entities – Advanced SEO for Beginners
In the early days of search, results relied heavily on the matching of words. If someone was looking for information about "hero sandwiches", then the resulting pages would most likely have a fairly high concentration of those words on the page. The trick with this is that this...
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Q&A: How Can A WordPress Site Be Recovered After a Problem Update?
From a post on Quora - here are some tips on recovering your Wordpress Site when a plugin update goes wrong. Read Stockbridge Truslow's answer to How can a WordPress site be recovered after a problem update? on Quora
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Aspect Ratio and Image Optimization Tips
When working on a website build, typically some or all of the images for the project are "provided by the client." This is one way to save some money on the project and in some cases, you are the only one who could effectively find them. Whether it's...
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