Welcome to Equestics

Welcome to Equestics

Equestics

/ əˈkwesticks /
noun
The study of the questions and answers for your online business success.

 

This site is a blog by Stockbridge Truslow. I hope to build a set of resources to help small to medium business owners understand the fundamentals of developing and growing a successful online business presence.

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Latest From the Equestics Blog

Are All These Updates Google Core Updates or Just Everflux 2.0?
Since March of 2019, Google seems to be having a lot of updates. After the June 2019 update, which we've talked about here extensively, they seem to be hitting every few weeks. The latest one (nicknamed Maverick by Webmaster World's Brett Tabke) has people perplexed as to just...
Read More "Are All These Updates Google Core Updates or Just Everflux 2.0?"
Making Sense of the Digital Marketing Landscape for Small Businesses
The landscape for digital marketing is vast and wide. There are large agencies geared toward Fortune 500 type companies. There are agencies like the one I work for that work for small to medium sized businesses with $50M or less in revenue. There are companies pushing for social...
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What are some examples of SEO for content writers?
Writing for the web has become increasingly challenging as we have to deal with entities, word clusters, and other semantic considerations. Read Stockbridge Truslow's answer to What are some examples of SEO for content writers? on Quora
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What is E-A-T & Is It Even A Google Ranking Signal?
E-A-T (short for Expertise, Authoritativeness, and Trust) is a term used by Google in their Quality Rater's Guidelines (PDF). Since the term first emerged, there has been great speculation as to exactly what it means, how it is measured, and how important a ranking signal it is, or...
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Keywords vs Entities – Advanced SEO for Beginners
In the early days of search, results relied heavily on the matching of words. If someone was looking for information about "hero sandwiches", then the resulting pages would most likely have a fairly high concentration of those words on the page. The trick with this is that this...
Read More "Keywords vs Entities – Advanced SEO for Beginners"
Q&A: How Can A WordPress Site Be Recovered After a Problem Update?
From a post on Quora - here are some tips on recovering your Wordpress Site when a plugin update goes wrong. Read Stockbridge Truslow's answer to How can a WordPress site be recovered after a problem update? on Quora
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Aspect Ratio and Image Optimization Tips
When working on a website build, typically some or all of the images for the project are "provided by the client." This is one way to save some money on the project and in some cases, you are the only one who could effectively find them. Whether it's...
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Data Analysis Pitfalls: Spurious Correlations & Jumping to the Wrong Conclusions
Since the beginning of this month (June, 2019) there has been a lot of speculation on just what Google did to their algorithm. Site's like Mercola's Natural Health website lost 99% of their traffic. Since quite a few sites in the health sector were affected, it has been...
Read More "Data Analysis Pitfalls: Spurious Correlations & Jumping to the Wrong Conclusions"
4 Brick-And-Mortar Business Strategies That Can Translate Well To Online Success
Many of the small and medium sized traditional brick and mortar businesses we work with find it difficult to come up with an online strategy. They are used to doing business out there in the real world and the Internet is this big confusing place that doesn't behave...
Read More "4 Brick-And-Mortar Business Strategies That Can Translate Well To Online Success"