How Will Google’s New UGC and SPONSORED Link Attributes Work?

Yesterday, Google announced two new link attributes to go along with the traditional “nofollow.” The new supported link attributes are “ugc” for User Generated Content and “sponsored” for links that have been paid for. Of course the Tweets are flying in SEO circles about this. Some are excited, some are… Read More How Will Google’s New UGC and SPONSORED Link Attributes Work?

What Do the Sept. Search Quality Rater Guideline Updates Mean for 2020? #QUACK

As we’ve discussed in the past, the Google Search Quality Rater Guidelines (QRG) like E-A-T are not really a ranking signal. The QRG itself is simply a handbook for people who work for Google to determine if the search algorithm is doing its job. Humans and machines approach these types… Read More What Do the Sept. Search Quality Rater Guideline Updates Mean for 2020? #QUACK

Are All These Updates Google Core Updates or Just Everflux 2.0?

Since March of 2019, Google seems to be having a lot of updates. After the June 2019 update, which we’ve talked about here extensively, they seem to be hitting every few weeks. The latest one (nicknamed Maverick by Webmaster World’s Brett Tabke) has people perplexed as to just what is… Read More Are All These Updates Google Core Updates or Just Everflux 2.0?

What is E-A-T & Is It Even A Google Ranking Signal?

E-A-T (short for Expertise, Authoritativeness, and Trust) is a term used by Google in their Quality Rater’s Guidelines (PDF). Since the term first emerged, there has been great speculation as to exactly what it means, how it is measured, and how important a ranking signal it is, or even if… Read More What is E-A-T & Is It Even A Google Ranking Signal?

Keywords vs Entities – Advanced SEO for Beginners

In the early days of search, results relied heavily on the matching of words. If someone was looking for information about “hero sandwiches”, then the resulting pages would most likely have a fairly high concentration of those words on the page. The trick with this is that this type of… Read More Keywords vs Entities – Advanced SEO for Beginners

Understand the June 2019 Google Core Update (Part Three)

In part one of this series, we looked at how this update helped Google to be able to better identify “fact” from opinion or even outright nonsense. The second part talked about the other end of the spectrum where these same types of mappings between entities can help Google better… Read More Understand the June 2019 Google Core Update (Part Three)

Understand the June 2019 Google Core Update (Part Two)

In our last episode, we discussed how Google can use semantic frames to verify claims and build trust. We talked about how linking out to other authoritative sources works in a way that is similar to citing your sources in a school term paper. There are some other things going… Read More Understand the June 2019 Google Core Update (Part Two)

Understand the June 2019 Google Core Update (Part One)

On Monday, June 3rd, 2019 the world came to an end. Again. Just like it always does for many web sites when Google does a broad core algorithm update. The truth is that it’s not really the end of the world but for many, it might feel like it is.… Read More Understand the June 2019 Google Core Update (Part One)

What are Semantic Frames? An Introduction

Semantic Frames are a way that search engines (and other machines) can add context to words and phrases. It is a fairly complex subject with lots of technical things involved in it. Fortunately, I can give you examples of some frame semantics in action and you should easily be able… Read More What are Semantic Frames? An Introduction