Data Analysis Pitfalls: Spurious Correlations & Jumping to the Wrong Conclusions

Since the beginning of this month (June, 2019) there has been a lot of speculation on just what Google did to their algorithm. Site’s like Mercola’s Natural Health website lost 99% of their traffic. Since quite a few sites in the health sector were affected, it has been easy for… Read More Data Analysis Pitfalls: Spurious Correlations & Jumping to the Wrong Conclusions

Reputation Management: How To Leverage That Bad Review

You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time. -John Lydgate In business, our reputation is everything. When you take reputation management seriously, great things… Read More Reputation Management: How To Leverage That Bad Review

4 Red Flags to Watch for When Considering A Marketing or SEO Company

Whether you’re actively seeking or being approached by an Online Marketing or SEO firm, it can be difficult for small businesses to know what’s real, what’s important, or what is just a big old scam. Friends approach me around town all the time, “Hey, I got this email – is… Read More 4 Red Flags to Watch for When Considering A Marketing or SEO Company