Yesterday, Google announced two new link attributes to go along with the traditional “nofollow.” The new supported link attributes are “ugc” for User Generated Content and “sponsored” for links that have been paid for. Of course the Tweets are flying in SEO circles about this. Some are excited, some are… Read More How Will Google’s New UGC and SPONSORED Link Attributes Work?
As we’ve discussed in the past, the Google Search Quality Rater Guidelines (QRG) like E-A-T are not really a ranking signal. The QRG itself is simply a handbook for people who work for Google to determine if the search algorithm is doing its job. Humans and machines approach these types… Read More What Do the Sept. Search Quality Rater Guideline Updates Mean for 2020? #QUACK
Since March of 2019, Google seems to be having a lot of updates. After the June 2019 update, which we’ve talked about here extensively, they seem to be hitting every few weeks. The latest one (nicknamed Maverick by Webmaster World’s Brett Tabke) has people perplexed as to just what is… Read More Are All These Updates Google Core Updates or Just Everflux 2.0?
The landscape for digital marketing is vast and wide. There are large agencies geared toward Fortune 500 type companies. There are agencies like the one I work for that work for small to medium sized businesses with $50M or less in revenue. There are companies pushing for social media marketing,… Read More Making Sense of the Digital Marketing Landscape for Small Businesses
E-A-T (short for Expertise, Authoritativeness, and Trust) is a term used by Google in their Quality Rater’s Guidelines (PDF). Since the term first emerged, there has been great speculation as to exactly what it means, how it is measured, and how important a ranking signal it is, or even if… Read More What is E-A-T & Is It Even A Google Ranking Signal?
In the early days of search, results relied heavily on the matching of words. If someone was looking for information about “hero sandwiches”, then the resulting pages would most likely have a fairly high concentration of those words on the page. The trick with this is that this type of… Read More Keywords vs Entities – Advanced SEO for Beginners
When working on a website build, typically some or all of the images for the project are “provided by the client.” This is one way to save some money on the project and in some cases, you are the only one who could effectively find them. Whether it’s product images,… Read More Aspect Ratio and Image Optimization Tips
Since the beginning of this month (June, 2019) there has been a lot of speculation on just what Google did to their algorithm. Site’s like Mercola’s Natural Health website lost 99% of their traffic. Since quite a few sites in the health sector were affected, it has been easy for… Read More Data Analysis Pitfalls: Spurious Correlations & Jumping to the Wrong Conclusions