Are All These Updates Google Core Updates or Just Everflux 2.0?

Since March of 2019, Google seems to be having a lot of updates. After the June 2019 update, which we’ve talked about here extensively, they seem to be hitting every few weeks. The latest one (nicknamed Maverick by Webmaster World’s Brett Tabke) has people perplexed as to just what is… Read More Are All These Updates Google Core Updates or Just Everflux 2.0?

Making Sense of the Digital Marketing Landscape for Small Businesses

The landscape for digital marketing is vast and wide. There are large agencies geared toward Fortune 500 type companies. There are agencies like the one I work for that work for small to medium sized businesses with $50M or less in revenue. There are companies pushing for social media marketing,… Read More Making Sense of the Digital Marketing Landscape for Small Businesses

What is E-A-T & Is It Even A Google Ranking Signal?

E-A-T (short for Expertise, Authoritativeness, and Trust) is a term used by Google in their Quality Rater’s Guidelines (PDF). Since the term first emerged, there has been great speculation as to exactly what it means, how it is measured, and how important a ranking signal it is, or even if… Read More What is E-A-T & Is It Even A Google Ranking Signal?

Keywords vs Entities – Advanced SEO for Beginners

In the early days of search, results relied heavily on the matching of words. If someone was looking for information about “hero sandwiches”, then the resulting pages would most likely have a fairly high concentration of those words on the page. The trick with this is that this type of… Read More Keywords vs Entities – Advanced SEO for Beginners

Data Analysis Pitfalls: Spurious Correlations & Jumping to the Wrong Conclusions

Since the beginning of this month (June, 2019) there has been a lot of speculation on just what Google did to their algorithm. Site’s like Mercola’s Natural Health website lost 99% of their traffic. Since quite a few sites in the health sector were affected, it has been easy for… Read More Data Analysis Pitfalls: Spurious Correlations & Jumping to the Wrong Conclusions

4 Brick-And-Mortar Business Strategies That Can Translate Well To Online Success

Many of the small and medium sized traditional brick and mortar businesses we work with find it difficult to come up with an online strategy. They are used to doing business out there in the real world and the Internet is this big confusing place that doesn’t behave at all… Read More 4 Brick-And-Mortar Business Strategies That Can Translate Well To Online Success

Beware of the #1 Mistake When Planning A Website Rebuild

Eventually, it will be time for your business to start thinking about rebuilding your web site. New design trends have made it start to look a bit stale. New technologies are available to help better display and categorize the message(s) you need to bring to your customers. Or maybe you… Read More Beware of the #1 Mistake When Planning A Website Rebuild