Are All These Updates Google Core Updates or Just Everflux 2.0?

Since March of 2019, Google seems to be having a lot of updates. After the June 2019 update, which we’ve talked about here extensively, they seem to be hitting every few weeks. The latest one (nicknamed Maverick by Webmaster World’s Brett Tabke) has people perplexed as to just what is… Read More Are All These Updates Google Core Updates or Just Everflux 2.0?

What is E-A-T & Is It Even A Google Ranking Signal?

E-A-T (short for Expertise, Authoritativeness, and Trust) is a term used by Google in their Quality Rater’s Guidelines (PDF). Since the term first emerged, there has been great speculation as to exactly what it means, how it is measured, and how important a ranking signal it is, or even if… Read More What is E-A-T & Is It Even A Google Ranking Signal?

Understand the June 2019 Google Core Update (Part Three)

In part one of this series, we looked at how this update helped Google to be able to better identify “fact” from opinion or even outright nonsense. The second part talked about the other end of the spectrum where these same types of mappings between entities can help Google better… Read More Understand the June 2019 Google Core Update (Part Three)

Understand the June 2019 Google Core Update (Part Two)

In our last episode, we discussed how Google can use semantic frames to verify claims and build trust. We talked about how linking out to other authoritative sources works in a way that is similar to citing your sources in a school term paper. There are some other things going… Read More Understand the June 2019 Google Core Update (Part Two)

Understand the June 2019 Google Core Update (Part One)

On Monday, June 3rd, 2019 the world came to an end. Again. Just like it always does for many web sites when Google does a broad core algorithm update. The truth is that it’s not really the end of the world but for many, it might feel like it is.… Read More Understand the June 2019 Google Core Update (Part One)

What are Semantic Frames? An Introduction

Semantic Frames are a way that search engines (and other machines) can add context to words and phrases. It is a fairly complex subject with lots of technical things involved in it. Fortunately, I can give you examples of some frame semantics in action and you should easily be able… Read More What are Semantic Frames? An Introduction