Many of the small and medium sized traditional brick and mortar businesses we work with find it difficult to come up with an online strategy. They are used to doing business out there in the real world and the Internet is this big confusing place that doesn’t behave at all… Read More 4 Brick-And-Mortar Business Strategies That Can Translate Well To Online Success
Eventually, it will be time for your business to start thinking about rebuilding your web site. New design trends have made it start to look a bit stale. New technologies are available to help better display and categorize the message(s) you need to bring to your customers. Or maybe you… Read More Beware of the #1 Mistake When Planning A Website Rebuild
You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time. -John Lydgate In business, our reputation is everything. When you take reputation management seriously, great things… Read More Reputation Management: How To Leverage That Bad Review
In part one of this series, we looked at how this update helped Google to be able to better identify “fact” from opinion or even outright nonsense. The second part talked about the other end of the spectrum where these same types of mappings between entities can help Google better… Read More Understand the June 2019 Google Core Update (Part Three)
Whether you’re actively seeking or being approached by an Online Marketing or SEO firm, it can be difficult for small businesses to know what’s real, what’s important, or what is just a big old scam. Friends approach me around town all the time, “Hey, I got this email – is… Read More 4 Red Flags to Watch for When Considering A Marketing or SEO Company
In our last episode, we discussed how Google can use semantic frames to verify claims and build trust. We talked about how linking out to other authoritative sources works in a way that is similar to citing your sources in a school term paper. There are some other things going… Read More Understand the June 2019 Google Core Update (Part Two)
When I was a kid, I got teased a lot. I was into computers and dungeons and dragons.This was long before we nerds had taken over the world. I was also into performing in musical theater. This was a day and age before being gay (real or, like me, perceived)… Read More There’s People In Them Thar Computers!
On Monday, June 3rd, 2019 the world came to an end. Again. Just like it always does for many web sites when Google does a broad core algorithm update. The truth is that it’s not really the end of the world but for many, it might feel like it is.… Read More Understand the June 2019 Google Core Update (Part One)
Semantic Frames are a way that search engines (and other machines) can add context to words and phrases. It is a fairly complex subject with lots of technical things involved in it. Fortunately, I can give you examples of some frame semantics in action and you should easily be able… Read More What are Semantic Frames? An Introduction
Sites like Wix and Squarespace are quite popular. These site-in-a-box systems allow you to easily create a beautiful and professional looking web site without any technical knowledge at all. For a basic situation this might be all that you need, but when you start to really site down and think… Read More Site-In-A-Box or Professional Web Development Team?